Inbound Marketing Summit - Boston

October 6-7, 2010

Gillette Stadium

Agenda

10/6/2010
07:45 - 08:30Registration and Continental Breakfast
08:40 - 08:50What is New Marketing and How Does it Affect My Business?
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
Justin Levy, Director of Business Development
New Marketing Labs
08:50 - 09:007 Steps to Social Media Measurement
09:00 - 09:30Real-Time Marketing & PR
David Meerman Scott, Marketing Strategist
Freshspot Marketing
09:30 - 10:05Innovative Marketing Programs Using New Media
10:05 - 10:30Showcase opens and Networking
10:30 - 10:50Startup Marketing: Tips From The Trenches For Entrepreneurs
10:50 - 11:10Social Media's Second Act
C.C. Chapman, Founder
Digital Dads
11:10 - 11:30Give Them Content Or Give Them Away - How Your Corporate Website Can Capture Or Deter Your Customers
11:30 - 12:00If I Started Now
Chris Brogan, President
New Marketing Labs
12:00 - 01:00Lunch and Networking at the Showcase
01:10 - 01:40Session 1: Case Study Suite
01:45 - 02:15Session 2: Case Study Suite
02:20 - 02:50Session 3: Case Study Suite
02:50 - 03:10Networking at the Showcase
03:10 - 03:30Marketing Lessons From the Grateful Dead
Brian Halligan, CEO
HubSpot
David Meerman Scott, Marketing Strategist
Freshspot Marketing
03:30 - 03:50Advocacy, Badvocacy & Upsetting the Apple Cart
03:50 - 04:10Taking Marketing Into the Cloud
Yuchun Lee, Chairman and CEO
Unica
04:30 - 05:00How to Build Effective Email Marketing Programs
05:00 - 05:20Everyone Is Wrong About Influence (Except Your Customers)
Valeria Maltoni, Director of Strategy
Powered
05:20 - 05:50Grow Bigger Ears and Becoming Engaged in What's Being Said About You
10/7/2010
07:45 - 08:30Registration and Continental Breakfast
08:30 - 08:40Welcome
08:40 - 09:00How to Calculate the ROI of Social Marketing
Paul Gillin, Principal
Paul Gillin Communicaitons
09:00 - 09:30Battlefield PR- How the US Air Force Empowers Communicators
Captain Nathan Broshear, Chief of Public Affairs, Twelfth Air Force
U.S. Air Force
09:30 - 09:50The Science of Search Engine Rankings
Rand Fishkin, CEO
SEOmoz
09:35 - 09:50The Unlikely Brand Ambassador - How one cameraman unwittingly coaxed a major legacy media corporation into the risk reward world of social media
09:50 - 10:30Listening and Monitoring - The New Way to MarketSocial Business From the Inside Out
10:30 - 10:50Networking at the Showcase
10:50 - 11:10Social Media for Creative's: How Artists, Filmmakers, Writers, and Musicians are Cultivating Fan Bases in the Digital Age
11:30 - 11:50It's Easy to Get Seen with Online Video
Steve Garfield,
SteveGarfield.com
11:50 - 12:30End the Social Media Hype
12:30 - 01:30Lunch and Networking at the Showcase
01:30 - 02:00Late Night Comedy meets Corporate Social Media
Tim Washer,
Cisco
02:00 - 02:15Social Media: Making It Work For Brands
02:15 - 02:30One Less and One More - How to Excel Through Crisis
02:30 - 03:10Content Management Systems (CMS) and SEO
03:30 - 03:50Networking at the Showcase
03:50 - 04:10Presentation
04:10 - 04:50Discovering the Power of Your Community
04:50 - 05:20Closing Keynote

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Press Release

New Marketing Labs Announces Inbound Marketing Summit 2010 will be part of FutureM, a major marketing initiative in Boston this October. Read More

Future Marketing

Future Marketing
FutureM is the first-ever week long, multi-location conference offering the opportunity to tap into the freshest thinkers in marketing, media and technology. Leading innovators will come together to share and explore how the newest technologies and insights are changing the way marketers think, create, engage, and measure. FutureM is inclusive and invites all interested individuals, companies, organizations, venture firms, university groups and clubs to host and attend marketing related events during the week.

Sponsors

 
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