Exhibitors
AwarenessAwareness is the leading provider of on-demand social media marketing software. The software incorporates social media best practices enabling organizations to engage with customers, build brand awareness, and drive revenues through social media while delivering a predictable ROI. With 300+ deployments, the Awareness client list includes Marriott, Asos.com, Kodak, McDonald's, Sony, AmDocs, JetBlue, and Hershey's
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Blue Sky FactoryBlue Sky Factory is an industry leading email service provider. Through their web-based email marketing application Publicaster and commitment to exceptional client services, Blue Sky Factory helps companies grow their business through email marketing. By integrating their online platform with industry-standard tools including Google Analytics, Salesforce.com, and prominent social networks like Twitter, Facebook, and LinkedIn, Blue Sky Factory provides marketers with the tools they need to create, deliver, and track full customizable online marketing campaigns. Founded in 2001, Blue Sky Factory works with clients in industries including tourism, communications, education, entertainment, finance, government, healthcare, retail, and technology. Visit www.blueskyfactory.com or call 866.216.2583 for more information.
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Bridgeline DigitalBridgeline Digital is a developer of award-winning web engagement management software and interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that deeply unifies web Content Management, eCommerce, eMarketing, and web Analytics capabilities into the heart of websites, intranets, extranets or portals - enabling users to swiftly enhance and optimize the value of their web assets. iAPPS Content Manager is the recent winner of the 2010 CODiE Award for the Best Content Management Solution, globally. To learn more about Bridgeline Digital, please visit www.bridgelinedigital.com.
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Citrix OnlineGoToMeeting is the easiest way to communicate with remote employees, customers and prospects. With GoToMeeting, you can host unlimited online meetings from a Mac® or PC for one flat rate - built-in phone and VoIP conferencing included. GoToMeeting helps you reduce travel costs, increase reach and improve productivity.
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Constant ContactConstant Contact®, Inc. is a leading provider of email marketing, event marketing, social media marketing and online survey tools for small businesses, non-profits, and associations. Through customizable, easy-to-use tools, Constant Contact helps all types of small organizations build stronger customer relationships, drive sales, and achieve success.
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Creative Mind SearchCreativeMind Search Marketing is an Inbound Marketing agency that helps companies build a stronger online presence through search engine optimization (SEO) and social media marketing (SMM) strategies. Whether you're a large corporation looking for an ongoing partnership, or a small business wanting short-term consulting or in-house training, CreativeMind Search Marketing has an inbound marketing solution that fits your business goals and budget.
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EchoQuoteIf you want to impress the CEO or VP of Sales with the power of inbound marketing, you need to show results in terms they understand and respect - generating new sales opportunities, not counting tweets. To do that, you must convert the inbound traffic you are creating into actionable sales leads. No other service on the market solves this problem better or faster than EchoQuote™. It's simple to set up, easy to use and immediately starts filling your Sales team's inbox with opportunities. Stop by to see Live Customer Results and be ready when the CEO asks you "So, what ideas did you bring back to help us hit our number this year?"
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General CatalystGeneral Catalyst Partners is a venture capital firm that invests in exceptional entrepreneurs who are building the technology-based companies that will lead innovation and transform industries. Founded in 2000, General Catalyst Partners leverages its principals' extensive operational, business development and technological expertise to provide portfolio companies with a catalyst for success through business-building and partnership development assistance. General Catalyst is headquartered in Cambridge, Mass.
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Green LeadsGreen Leads provides our clients with the highest level of b2b demand generation services available. Specializing in executive level appointment setting, all of our programs are pay-for-performance and deliver results with the same level of quality, discipline and creativity that today's challenging markets require. Besides appointment setting, other services include qualified lead gen, targeted list development and list validation.
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HiveFireHiveFire is a MIT start up located in Kendall Square in Cambridge, MA and in Bangalore, India.HiveFire enables companies to automate organization and curation of relevant industry content to share with customers, prospects and other key constituents. HiveFire specializes in leveraging advanced technology to provide powerful means of managing information tools for corporate executives. HiveFire engineers and scientists work with machine learning, natural language processing, information retrieval and human computer interaction technologies. HiveFire believes that information is power, and anyone given the right means can leverage that power.
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ideaLaunchideaLaunch offers content marketing agency services and the web's largest content marketing resource center with tips, guides and tools to help you grow your business organically-the content marketing way. We offer outsourced content planning, creation, optimization, testing, distribution, and performance measurement. In our resource center, you'll find monthly content marketing webinars, SEO tools, content product guides, case studies and more-all for free!
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ImagisticFounded in 1997 by Michael Weiss and Kevin Howard Goldberg, imagistic continues to merit recognition as one of the most dynamic and reputable development firms in Southern California. Services include business technology planning, development, project management, social media, marketing, copywriting, SEO/SEM, design, and information architecture. Past and present clients include ACLU, Christopher and Dana Reeve Foundation, Network for Good, Technicolor, WellPoint, Honda, Walden Media, and Hollywood.com.
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InfusionsoftInfusionsoft, the leader in Email Marketing 2.0, empowers you to grow smarter and faster through intelligent email marketing. By marrying email marketing and CRM into one application, Infusionsoft allows you to: deliver perfectly tailored messages at the right time, trigger messages based on behaviors, and enhance campaigns with multi-channel messages (direct mail, voice, text).By combining the features of several top tier marketing solutions into one affordable growth suite, Infusionsoft gives you the tools to convert more leads, retain customers for life, and grow your business quickly and profitably. www.infusionsoft.com
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Marketing Over CoffeeMarketing Over Coffee is an internet radio program (podcast) that covers both classic and new marketing. Your hosts, John Wall and Christopher Penn, record the show in a local coffee shop every week and publish the show on Thursday mornings. Because it's a podcast, you can download the shows and listen to them whenever you want - in your office, on your commute, where and whenever is convenient for you. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get out of casual conversation outside of the office.
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MarketwireMarketwire is a leading newswire service offering press release distribution, media contact management, multimedia, search engine optimization, social media, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals. You need a partner that makes life easy. A newswire that gets it right the first time, every time. One that goes out of its way to answer your questions and provide new tools that really make a difference in your inbound marketing strategy. That's Marketwire. It's time to take a closer look.
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MashableFounded in July 2005, Mashable is the world's largest blog focused exclusively on Web 2.0 and Social Networking news. With more than 5 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what's new on the web. Mashable will put your brand in front of the most tech-savvy early adopters, venture capitalists, entrepreneurs, influencers, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers and members of social networking sites - an increasingly influential demographic.
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MITXThe Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development.
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Paper ThinCommonSpot™ by PaperThin is a Web content management solution that increases the value of content by creating engaging Web experiences that generate high impact results. CommonSpot unites an intuitive User Interface with a suite of powerful marketing solutions to help marketers increase website effectiveness, improve conversion rates, and achieve a tangible return on their marketing investments. www.paperthin.com
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PercussionPercussion CM1 is the first web content management (WCM) system that allows organizations to create, deploy, and maintain sophisticated websites with no development required. Hundreds of organizations rely on Percussion's WCM products to power their websites including AutoTrader.com, Hotwire.com, First Data, the World Wildlife Fund, the US Department of Health & Human Services, Workscape, Harvard Law School, and Salary.com.
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Perkett PRPerkettPR, Inc. is an award-winning public relations and digital communications firm for B2B and B2C companies worldwide. Since 1998, PerkettPR has provided exclusively senior-level strategic counsel and preeminent execution of public relations, social media, interactive digital services and marketing communications campaigns that clearly and consistently deliver return on investment. Connect with PerkettPR on Twitter (@PerkettPR), Facebook (www.facebook.com/perkettpr) or at www.perkettprsuasion.com
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PixabilityPixability creates videos to help you convert more leads. We make it simple to produce videos: 1. we send you an easy-to-use video camera and a shot guide, 2. you shoot testimonials, events, promotional footage , 3. we create a professional web video for you.
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PoweredPowered is a dedicated social media agency that helps brands become more relevant in an increasingly digital, connected and social world. Utilizing a proven set of best practices and technologies, Powered provides strategy, planning, execution and management that address earned media, Facebook and mobile applications, content marketing, influencer activation, advocacy programs and branded communities. Since 2006, we have executed over 200 social programs, working with some of the world's largest and most innovative brands, such as Sony, Toyota, Travelocity, Southwest Airlines, Target, Kraft, Nestle, Atkins, Kodak and HP. For more information, please visit www.powered.com.
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Radian6Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit www.radian6.com for more information.
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Rate PointRatePoint, Inc., the leading provider of customer feedback and online reputation management services helps businesses protect and build their online reputation to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.RatePoint's easy-to-use, Web-based communication services include customer feedback tools to collect business and product reviews, email marketing, and surveys, providing SMBs with the ability to collect, manage and promote customer feedback directly from their Web site. Visit: www.ratepoint.com or call: 888-777-1636
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ReadWriteWebReadWriteWeb is one of the most popular technology blogs in the world, known for its reviews and analysis of each day's Internet industry news. ReadWriteWeb speaks to an intelligent audience of early adopters, innovators and tech-savvy decision makers. One of the world's top 20 blogs, it is syndicated daily by The New York Times.
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SitecoreSitecore's Web Content Management, Marketing and Portal Software solutions enable companies to deliver compelling web experiences. Sitecore's award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured websites of all types. With its industry leading flexibility and scalability, Sitecore allows companies to better leverage their content to improve customer experience and drive business growth. Thousands of public and private organizations, including national governments and Fortune 500 companies, utilize Sitecore solutions for their websites. These organizations have created, and now manage, over 22,000 dynamic websites with Sitecore including Microsoft, Costco, Siemens, Toshiba, Omni Hotels, Computer Associates, Experian, and the Atlanta Falcons. Sitecore has offices and representatives in more than 50 countries around the world.
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Unica CorporationUnica Corporation is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions. Unica (www.unica.com) is headquartered in Waltham, Massachusetts with offices around the globe.
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WebtrendsWebtrends Inc. dramatically improves web results for many of today's largest companies and most innovative marketers. Our web analytics and marketing optimization solutions have set a gold standard for innovation, performance and value since we helped establish the analytics industry in 1993.Companies such as Ticketmaster, match.com, Reuters, General Mills, US Bank and numerous leading global brands rely on Webtrends award-winning technology, consulting services and unmatched industry expertise across a broad range of vertical markets.
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WileyJohn Wiley & Sons, Inc. is a leading global publisher, providing must-have Social Media content through books and eBooks. Our most recent publications include Chris Brogan and Julien Smith's Trust Agents, David Meerman Scott's New Rules of Marketing and PR, 2nd edition, Shiv Singh's Social Media Marketing for Dummies, and Charlene Li's Open Leadership. Visit us at www.wiley.com/go/socialmediamarketing to learn more, or follow us @WileyBiz on Twitter.
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