Inbound Marketing Summit - Boston

October 6-7, 2010

Gillette Stadium

Speakers

Speaker List

Sorted alphabetically by last name
 

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Patrick Attallah

Patrick Attallah

Managing Director for France, Italy & Middle East

90:10 Group

Patrick is a French leading social media strategist, MD of 90:10 Group for France, Italy & Middle East and is regularly invited to speak on the impact of social technologies. He is at heart a 'digital' entrepreneur with 20+ years experience in media, marketing and organizational change, having setup and run many technology-based businesses. Patrick has successfully developed and delivered globally digital professional services and online community solutions for the audiovisual industry working with the likes of Microsoft, Philips and Thomson. He is currently focused on developing 90:10's social co-creation concepts, methods and business consultancy in France, Italy and the Middle East.

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Brad Blake

Brad Blake

Director of New Media and Online Strategy

Office of the Governor, Commonwealth of Massachusetts

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Colin Bower

Colin Bower

Senior Vice President/Chief Operating Officer

New Marketing Labs

Colin Bower is responsible for Business and Corporate strategy at NML. Colin has 19 years experience as a successful media, business and strategy professional, having advised clients, managed groups and companies across online, digital and wireless platforms. Colin was AOL Interactive's Director of Business Development where he was responsible for working with best in class partners to develop marketing and ad campaigns in the information, communications technology and finance verticals. Colin has been a successful CEO in the digital media space, restructuring and bringing a European public media company profitably into the digital world by generating new revenue through interactive content development and sales.

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Chris Brogan

Chris Brogan

President

New Marketing Labs

Chris Brogan uses social media and other web technologies to build digital relationships for businesses, organizations, and individuals. He blends his ten years experience in social media with 16 years of enterprise technology experience to deliver actionable strategies for companies to use to engage their communities and build business relationships. Chris's blog is in the Technorati Top 100 blogs in the world, and ranks in the top 20 of the Advertising Age Power150. Chris is the co-founder of PodCamp, the international new media conference series with over 60 successful events all over the world. He is the co-author of a new book, Trust Agents, with Julien Smith, about these very topics.

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Captain Nathan Broshear

Captain Nathan Broshear

Chief of Public Affairs, Twelfth Air Force

U.S. Air Force

Captain Nathan Broshear is the Chief of Public Affairs for Twelfth Air Force(Air Forces Southern), headquartered at Davis-Monthan Air Force Base, Ariz.Twelfth Air Force comprises 10 active-duty wings and one direct-reportingunit in the western and midwestern United States. These subordinatedcommands operate more than 520 aircraft with more than 42,000 active-dutymilitary and civilian personnel. Twelfth Air Force is also responsible forthe operational readiness of 13 Twelfth Air Force-gained wings of the AirForce Reserve and Air National Guard, featuring an additional 18,900personnel and more than 220 aircraft. Air Forces Southern, the aircomponent to the Combatant Commander, U.S. Southern Command, oversees allAir Force assets, forward operating locations and civil and militaryengagements in Central, South America and the Caribbean. Capt. Broshear and his staff assist in regional mil-to-mil engagements andtraining, air exposition planning and support, community relations events,humanitarian assistance and disaster relief efforts, public outreachcampaigns and integrated information operations. Most recently, the AFSOUTHteam led Air Force assistance during earthquake relief operations in Haitiand Chile while executing the first-ever public appearance by the F-22Raptor during the FIDAE air and trade show. This year, AFSOUTH was alsoawarded the Air Force Communication Excellence Award in Crisis Communicationfor helping to successfully plan and execute communication initiatives atthe international SALITRE exercise in Chile. Capt Broshear has deployed insupport of Operation Iraqi and Enduring Freedom, Operation Unified Response(Haiti Earthquake Relief), Hurricane Katrina and Operation Southern Partner.

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Jamie Burke

CEO

90:10 Group

Jamie has a long history in launching successful start-ups in and around the social media space; a online gaming community network in 2002 later sold to a number of gambling operators, Brando Social (a social media agency in 2008) and 90:10 Group in 2009.He has successfully planned and delivered multi-channel digital campaigns both globally and locally across EMEA markets for the likes of Microsoft, Rank Group, Kraft, B&Q and social media specific initiatives for Sony Ericsson, Honda Europe, Orange, and Governmental agencies via the COI. He understands how to combine business practice with social theory and is focused on growing the group globally bringing together best of breed from each market and ensuring high client service standards.

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C.C. Chapman

C.C. Chapman

Founder

Digital Dads

C.C. Chapman is one of the pioneers of social media. He has been involved in many highly successful online marketing campaigns for a variety of clients including The Coca-Cola Company, HBO True Blood, Discovery Channel Shark Week and American Eagle Outfitters. As the Founder of Digital Dads, he is building the premiere site where a dad can be a guy with a variety of content and commentary. He is the host of the global podcast Managing the Gray and the author of the forthcoming book Content Rules, being released this winter. Find out more at CC-Chapman.com

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Pawan Deshpandi

Pawan Deshpandi

CEO

HiveFire

Pawan Deshpande is the founder and CEO, HiveFire, the provider of the elegantly engineered content curation solution, Curata. As CEO, Pawan is responsible for HiveFire's vision, management and product strategy, as well as leading the company's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social media and search development markets. Pawan earned his B.S. and M. in Computer Science from the Massachusetts Institute of Technology (MIT), from which the development of the Curata solution leverages knowledge Pawan gained through both his education and previous endeavors at Google and Microsoft.

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Rand Fishkin

Rand Fishkin

CEO

SEOmoz

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

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Steve Garfield

Steve Garfield

SteveGarfield.com

The Steve Garfield is a very early and well known vlogger and knows more ways to get video online - more easily - than anyone. He is a stickler for ease of use and loves to experiment. Steve works with traditional media companies as well as other types of companies looking to bring video into their content mix. Steve is founder of Boston Media Makers and also Jimmy Fallon's new BFF. He is the author of "Get Seen: Online Video Secrets to Building Your Business".

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Paul Gillin

Paul Gillin

Principal

Paul Gillin Communicaitons

Paul Gillin spent 17 years in print publishing, joined an Internet startup in 1999 and has never looked back. He has been editor-in-chief of Computerworld, founding editor of TechTarget and, more recently, the author of four books about the Internet and social media marketing since 2007. He also writes the "New Channels" column for BtoB magazine and co-chairs the social media cluster of the Massachusetts Technology Leadership Council.

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Gail Goodman

Gail Goodman

Chairman, President, and Chief Executive Officer

Constant Contact

A small business expert and visionary, Gail has revolutionized the way that small businesses and organizations can effectively and affordably communicate with their customers, clients, and members. Since taking leadership of Constant Contact in April 1999, she has led the company to more than 350,000 customers worldwide and its initial public offering in October 2007, when common shares of Constant Contact began trading on the NASDAQ Global Market under the symbol "CTCT." Gail was named "Executive of the Year" at the 2009 American Business Awards, and was the 2008 New England Regional winner of Ernst & Young Entrepreneur of the Year. Constant Contact was named "Best Overall Company" at the 2009 and 2010 American Business Awards and ranked 153 on Deloitte's 2009 Technology Fast 500.A frequent speaker at industry events, Gail develops and tracks best practices in small business success, email marketing, customer communications, and entrepreneurship. Gail is a member of the Board of Trustees of the Massachusetts Technology Leadership Council, a member of the Board of Directors of HubSpot, and Chairman of the Board at Constant Contact.Gail holds a BA degree from The University of Pennsylvania and a MBA degree from Amos Tuck School at Dartmouth.

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Brian Halligan

Brian Halligan

CEO

HubSpot

Brian Halligan is CEO of HubSpot, a marketing software company he co-founded four years ago to help businesses transform the way they market their products by "getting found" on the internet. Since its founding, HubSpot has already accumulated over 2,800 customers. He is author of a book entitled Inbound Marketing: Get Found Using Google, Social Media, and Blogs which is in its fourth printing and has been translated into 6 languages. He is an Entrepreneur-In-Residence at MIT. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar. If you want to know what Brian was up to prior to HubSpot, check him out on LinkedIn. If you want to know what Brian is up to right now, check him out on Twitter.

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Tim Hayden

Tim Hayden

Chief Strategy Officer & Partner

Blue Clover Studios

Tim Hayden is recognized as a competent speaker and marketing advisor to brands in both the B2C and B2B marketplaces. He is a marketing scientist that studies communications behavior and the technologies that reshape it every day. With more than 15 years of experience in interactive marketing, entertainment and media consulting, Tim brings innovative strategies to life through the integration of mainstream media, events, mobile and social media. At Blue Clover Studios, he leads business development efforts, client strategy and directs execution in national and international marketing efforts. Prior to Blue Clover, Tim spent seven years as CEO of GamePlan Marketing, an Austin-based experiential marketing agency where he coined the term "Live-Mobile-Online." In 2004, he produced a guerilla marketing campaign for the Bluetooth SIG heralded as "The Greatest Tradeshow Marketing Stunt Ever" by the editors of MarketingSherpa. In the years since, Tim has overseen production of Bacardi's first social media/event marketing campaign, Dell's first social media widget, and AMD's most-viewed online video (650K+ views), while achieving other innovative accomplishments for clients such as IBM and Nintendo.

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Alexander Howard

Alexander Howard

Government 2.0 Washington Correspondent

O'Reilly Media

Alexander Howard is the Government 2.0 Washington, D.C. Correspondent for O'Reilly Media, where he reports on technology, open government and online civics. You can read him at O'Reilly Radar, the Huffington Post, Read Write Web, Mashable and numerous social media platforms. Previously, he wrote about how regulations affect IT operations as associate editor of SearchCompliance.com at TechTarget, including issues of data protection, privacy, security and enterprise IT strategy. Before moving his focus to security and compliance, he was the associate editor of WhatIs.com, an online IT encyclopedia. In that role, he researched and wrote about nearly every aspect of enterprise IT. Howard's previous work experience also includes working in operations for an e-business consultancy, a stint as a knowledge broker for a management consulting firm, an apprenticeship to a master home builder and, very briefly, taking some heat in the kitchen as a garde manger at an outstanding Italian restaurant. When he's not talking about himself in the third person, he's used to people calling him "Alex" or @digiphile, due to nom de tweet on Twiter. Alex is a native of Alleghany county, near the Finger Lakes in upstate New York. He moved to Philadelphia at 8, went to college in Maine and, after brief sojourn in Brazil and then Baltimore, settled in the Boston area in 1999. He now lives in Capitol Hill in Washington, where he enjoys running around the Mall with his faithful greyhound, Shadow Inoe.

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Yuchun Lee

Yuchun Lee

Chairman and CEO

Unica

Yuchun Lee, Chairman and CEO, is responsible for Unica's overall strategic direction and day-to-day business operations. Lee co-founded Unica in 1992 to meet the technology needs and challenges facing marketers. A respected thought leader, Lee was selected in October 2005 to serve on the Direct Marketing Association's board of directors. A published author, Lee has contributed articles to publications like Executive Technology magazine, has written "The DNA of Smart Business Growth" chapter for the Inside The Minds book series, and has co-authored the book Solving Data Mining Problems Through Pattern Recognition (Prentice-Hall, 1995-1997). Under Lee's leadership, Unica has received top industry and business community recognition. In 2006, Unica was named for the 7 th year to the Deloitte and Touche Fast 50 and Fast 500 -- the only company to be on the Fast 50 for this long. Unica has also been listed on the Forbes Magazine Midas List of 25 fastest growing technology companies, the Software 500 -- for five consecutive years, and has been ranked - for three years in a row -- as the top leader in marketing automation by CRM Magazine. Prior to joining Unica, Lee held senior-level positions with Digital Equipment Corporation and M.I.T.'s Lincoln and Media Labs. Lee holds both Bachelor and Master of Science degrees in Electrical Engineering and Computer Science from M.I.T. and a Master of Business Administration degree from Babson College.

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Justin Levy

Justin Levy

Director of Business Development

New Marketing Labs

Justin Levy is Director of Business Development, Corporate Strategy & Client Services of New Marketing Labs, a new media marketing agency. In this role Justin helps large and mid-sized businesses navigate the unknown seas of new media marketing including how to use social media tools, blogs, community platforms, and listening tools to drive business value. Justin and his team help their clients to move the needles that they care about moving using these new and emerging resources. Clients include: SAS, Sony, PepsiCo, Microsoft, Citrix Online, Titleist, The Henry Ford, and several other best-in-class clients. Justin is also the conference director of the Inbound Marketing Summit and New Marketing Experience conferences.When not busy with New Marketing Labs, Justin is Partner and General Manager of Caminito Argentinean Steakhouse, located in Massachusetts. Through the use of social media marketing techniques, Justin has successfully grown his steakhouse at least 20% in sales every month for 24 months straight. Because of this success, Justin and Caminito have been featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world.Justin writes and creates media of all kind over at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge and one of the top 5,000 blogs worldwide according to Technorati. Justin is founder and editor of primecutsblog.com, a blog focusing on teaching readers cooking techniques, tips and recipes, as well as currently writer and co-editor at workshifting.com, a blog dedicated to the mobile and diversified workforce. Justin is the author of the forthcoming book, "Facebook Marketing: Designing Your Next Marketing Campaign" slated for release in May 2010.Justin received a Master's degree in Homeland Security from the University of Connecticut as well as dual undergraduate degrees in Sociology and Criminal Justice from the University of Hartford.

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Valeria Maltoni

Valeria Maltoni

Director of Strategy

Powered

Valeria is Director of Strategy at Powered, Inc. She built one of the first online communities with Fast Company magazine. A brand strategist with 20+ years of real-world corporate experience, 10 of which online, she's worked in companies from Fortune 500 to small start ups in 5 industries. She takes brands to what's next in their business cycle through marketing communications, customer dialogue, and brand advocacy. Conversation Agent is ranked among the top 50 marketing blogs in the world on AdAge. Handpicked by Fast Company as Expert blogger, Valeria is on the Advisory Board of SmartBrief on Social Media and a co-author of The Age of Conversation. An active member of the AMA, and the PRSA, Valeria is an Accredited Business Communicator and a Board Member of the IABC. Valeria was also the lead representing member for a Fortune 500 company at the Social Media Business Council.

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David Meerman Scott

David Meerman Scott

Marketing Strategist

Freshspot Marketing

David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

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Amber Naslund

Amber Naslund

Director of Community

Radian6

Amber Naslund is a communications and business strategist, and the Director of Community for Radian6. In her professional role, she cultivates the Radian6 brand through speaking, content creation, client strategy and support, and online engagement.For the past 15 years, Amber has worked with businesses of all sizes, from the Fortune 50 to startups and local nonprofits, to lead branding, communications, and client experience initiatives. She's enjoyed a diverse career as a fundraiser, client services professional, marketing and communications executive, and entrepreneur. Today, she focuses her work and writing on creating effective change, and solving business problems through better communication, online and off.

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Chris Penn

Chris Penn

VP of Strategy and Innovation

Blue Sky Factory

A visionary in new media with an intuitive sense for how marketing and community outreach should be done, Christopher S. Penn has been called upon for expert information by researchers for the Congressional Advisory Committee on Student Financial Aid, the Federal Bureau of Investigation, the US Department of Health and Human Services, as well as having been sought after for conferences and private intensive seminars.Mr. Penn has spoken before diverse audiences ranging from executives of major venture capital firms, to multiple state and federal agencies, to aspiring college students looking to make their mark on the world.Mr. Penn is Vice President of Strategy and Innovation at Blue Sky Factory, an email marketing company based in Baltimore, as well as co-founder of the groundbreaking PodCamp New Media Community unConference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing at the University of San Francisco and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco.Mr. Penn has also been featured in many books, newspapers such as the Wall Street Journal, Washington Post, and the New York Times, magazines such as BusinessWeek and US News & World Report, television networks such as PBS, CNN, CNBC, and ABC News, and publications for his leadership in new media and financial services.

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Dharmesh Shah

Dharmesh Shah

Founder and CTO

HubSpot

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Robbie Vorhaus

Robbie Vorhaus

Crisis, Reputation & PR Expert

Vorhaus & Company

Robbie Vorhaus is a recognized leader in the field of crisis communications, public relations, and reputation management. Robbie is a regular contributor on CNN and CNBC, and appears frequently as a commentator on crisis and reputation management, public opinion and current events in other major media including ABC News, Fox News, USA Today, The Wall Street Journal, and The New York Times. Robbie is also the founder and principal of Vorhaus & Company, Inc., a virtual multi-platform communications agency he founded in 1989.Mr. Vorhaus sits on the Board of Advisors for the international car sharing service, Zipcar, The Tasting Cultures Foundation, and the service network, TaskRabbit.com. Mr. Vorhaus is a regular contributor on the HuffingtonPost, and also served for many years as an adjunct professor of Communications and Public Relations at New York University's School of Continuing and Professional Studies.

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Tim Walker

Tim Walker

Social Media Manager

Hoover's

Tim Walker is the point person for social media at Hoover's, Inc. He came to the job after several years as an electronics industry analyst in Hoover's editorial department, and with an even longer history in online communities, reaching back to his days as the moderator of an international listserv with thousands of members. Besides writing the Hoover's Business Insight Zone blog, Tim has provided business commentary for many other venues, including CNBC, XM Radio, BusinessWeek.com, and several magazines. He is a graduate of the University of Texas and the University of St. Andrews, and is partway through a Ph.D. in U.S. history at Texas. Tim lives in Austin with his wife and children.

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Tim Washer

Tim Washer

Cisco

After working in corporate communications for years, Tim's boss encouraged him to pursue a career in comedy, "or at least something other than corporate communications." So in 1998, he began studying improv under Amy Poehler at the UCB Theater. He performed with Amy on the Comedy Central series Upright Citizen's Brigade and later, Saturday Night Live. Amy summed up Tim's comedic talent: "He should consider a job in corporate communications."

Tim has worked as a consultant at Accenture, an account executive at Xerox, as a vice president at Interpublic Group, and as executive producer and host of IBM's series "The Future of ..." He holds an MBA from McCombs Graduate School of Business at the University of Texas at Austin. He's also served a short stint for an unnamed employer in corporate communications.

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Michael Weiss

Michael Weiss

Partner/CEO

Imagistic

As partner/CEO of imagistic, an award-winning Web agency, Michael Weiss serves as a dynamic force in the Web marketing and development industry as a speaker, consultant, client advocate, and sales executive. Clients include ACLU, Christopher and Dana Reeve Foundation, Network for Good, Technicolor, and Hollywood.com. Michael offers extensive experience leading sessions for such prestigious organizations as the Non Profit Technology Network, FS/TEC, Boston University, the Center for Nonprofit Management, Network For Good, and Pepperdine University, to name a few. Michael's business development background has also merited significant leadership recognition, including an American Business Award nomination for Sales Director of the Year. He is highly sought after for world-class conferences across the country, speaking on such topics as Web strategy, technology planning, and social media marketing.

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Ron West

Director of Product Strategy/Professional Services

PaperThin

Ron West's background in Internet technology spans over 12 years. Prior to joining PaperThin, Ron was Director of Technology at ACES Technologies, an Application Service Provider. Ron is an established writer for several industry publications including the ColdFusion Developer's Journal, Web Services Journal, and XML Journal. Ron plays a lead role in the company's product development and oversees the Professional Services team at PaperThin in addition to his involvement with the company's product marketing strategy.

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Press Release

New Marketing Labs Announces Inbound Marketing Summit 2010 will be part of FutureM, a major marketing initiative in Boston this October. Read More

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